Positive Organisational Science (POS) and a systems-approach supported by self-determination theory (SDT) frames investigations into clustering virtuous behaviours in banking (Cameron et al., 2011; Deci, Olafsen & Ryan, 2017). A case for virtuousness in the banking industry is presented. Research examples show aside from some media reports of banking misconduct, good behaviours do occur. Literature shows substantial evidence of virtuousness producing performance outcomes, goal-focused effectiveness and flourishing across different industries (Cameron et al., 2011). To our knowledge, no studies have investigated which virtuous behaviours cluster together within industries such as banks. Study rationale investigates which virtuous behaviours moderate non-virtuous behaviour to advance displays of group-excellence. Sample data collected from 510 men (n = 260) and women (n = 250) aged 30 to 45 years using the six-domain Positive Practices Survey (PPS) by Cameron (2011) will be examined using clustering analysis. Preliminary emergence of four themes are discussed. Semi-structured interviews informed by actual clustering results with an additional 18 participants will capture meanings describing the different clustered groups and institution as being virtuous. This research provides the strategic catalyst to progress design and PO fit of culture-change interventions for the banking industry and others to produce a ripple in industry ecosystems.