What happens when positive psychology is activated through the strategies and tactics of the population-based practice of Health Promotion?
This presentation will describe how a research-informed mental wellbeing campaign utilising social marketing, interactivity, social media and tactical community engagement fostered participation and activation of positive psychology at a population level. Presenting evaluation data from five years of practice research.
Health Promotion, as a discipline within Public (Population) Health is the process of enabling people to increase control over, and to improve, their health. It moves beyond a focus on individual behaviour towards a wide range of social and environmental interventions. (World Health Organisation).
Improving engagement and action on wellbeing requires increasing wellbeing literacy. All Right? facilitates a population-wide ‘conversation’ about what wellbeing means and how to maintain it. All Right? markets messages designed to introduce wellbeing language, concepts and techniques and develops innovative, evidence-based, interactive tools which embed wellbeing action in daily life.
Five years of regular qualitative and quantitative research, both at population-level and with specific communities, as well as daily engagement and interaction via social media platforms, has yielded rich data about how the population understands wellbeing and the impact All Right? has had in Canterbury, New Zealand.