Wellbeing literacy is argued to be the "missing link" between wellbeing promoting activities (e.g. positive psychological interventions, positive education, etc) and wellbeing outcomes (Oades, 2017). To contribute to the development of a conceptual model and measurement of wellbeing literacy, a full systematic literature review of the definitions and concepts of literacy was performed. The review was guided by two research questions: 1) Which dimensions are included in the definitions and conceptual models of literacy studies? 2) What implications could we get from literacy studies for conceptulising and measuring wellbeing literacy? Based on the articles sourced from eight electronic databases, a content analysis identified five domains of literacy: 1) vocabulary, knowledge and skills; 2) multimodal comprehending; 3) multimodal composing; 4) cross contexts; and 5) intention. A conceptual framework of wellbeing literacy is presented according to the findings and its implication for developing measures of wellbeing literacy will be discussed.