Workshop 6th World Congress on Positive Psychology 2019

Creating And Commercialising Your Authentic Personal Or Business Brand In Positive Psychology     (#444)

Lela McGregor 1
  1. SPLENDOUR LABS, PORT MELBOURNE, VIC, Australia

It is becoming the norm for people to have a portfolio of careers, including several different jobs and even a side business. Whether you are building your career, transitioning into a new field or launching a business – defining and communicating your brand is everything. This workshop will clarify your direction and confidence to take your brand live. When you walk out of the workshop, you will feel energised and have a path forward to start or reinvigorate your direction. In this 3-hour intensive workshop led by an international marketing expert and mentor, you will learn key steps to clarify and kick-start your personal brand. During this session you will do the following:

1.Clarify your authentic goals and identify what is really important to you to create your personal brand.

2.Translate your personal brand into a look and feel that authentically represents you. We will talk about a marketing plan that suits your purpose and how you can move forward to achieve it.

3.Test your brand and brand messaging. What do other people really think of you or your business? 

 Are you ready to take on the world? Then this workshop is for you!